Roadway
Roadway is an autonomous advertising platform for performance marketing teams, with AI coworkers that monitor channels and execute campaigns.
Marketing & Advertising
Artificial IntelligenceMarketing automationMarketing attribution
About the product
Roadway is an autonomous advertising platform for performance marketing teams. It unifies full-funnel measurement across paid and organic channels, then deploys purpose-built AI coworkers for each channel, including Paid Search and SEO, that monitor performance, diagnose opportunities, propose next actions, and, with approval, execute campaign changes. Roadway is forward-deployed: a growth engineer connects your data, maps measurement, and stands up your first agents.
Roadway pros
- Full-funnel attribution across paid and organic channels
- Channel-specific AI coworkers with goals, guardrails, and memory
- Forward-deployed setup: a growth engineer builds your first system
- Connectors for Snowflake, BigQuery, Google Analytics, Stripe, HubSpot, and ad platforms
Roadway cons
- Sales-led and forward-deployed, not a lightweight self-serve tool
- No self-serve pricing published; cost is evaluated per implementation
- A paid product with no free tier
